B2B Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other facts regarding contemporary B2B advertising and marketing. We talk about exactly how the acquiring journey is now completely fragmented and the manner in which area building can help marketing experts take back control

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buyers journey

TL; DR - If you need short-term outcomes, e.g., earnings, do not assume that the key is catching much more demand. This technique is becoming much less efficient, and it's a method to shed priceless sources. Focus on producing need where you can get near-term success. The customer's journey can not be " curved to our will." If you c

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